Cornerstone Group developed Telco Promotion Planner™ as a result of a "marketing needs" survey it performed with dozens of telephone companies across North America. As participating marketing managers from telephone companies described their greatest marketing needs and weaknesses, three main marketing challenges became consistently apparent.

The Challenges

1) The marketing departments of most telephone companies are small -- usually one or two person departments. These "departments" are depended upon for large amounts of multi-tasking responsibilities (i.e. customer service, annual meeting planning, special events coordination, packaged product development, regulatory compliance research, etc). New product offerings by telephone companies and an ever-increasingly competitive marketplace have resulted in even greater multi-tasking responsibilities placed upon marketing personnel. As a result, little time is available for the concentrated effort of creating effective, high impact promotional materials.

2) Secondly, telephone companies consistently voiced their need for assistance in creating marketing materials and programs that were professional in design and capable of putting them on a level playing field with larger competitors.

3) Lastly, the marketing budgets for telephone companies are tight. Most telephone companies don't have budgets for purchasing large amounts of high impact stock photography, hiring a staff of graphic artists, purchasing the very latest graphics software, or hiring a quality advertising agency.

The Answer

The answer to many of the major challenges facing the marketing departments of telephone companies is the Cornerstone Group's Telco Promotion Planner™ Program.

Telco Promotion Planner™ provides marketing departments with the SPECIFIC MARKETING TOOLS they need to effectively sell products and to build brand equity through consistent design elements. Plus, Telco Promotion Planner™ saves telephone companies both time and money!

Click here to discover more about how Telco Promotion Planner™ makes sense in today's marketplace -- and how it can help you consistently market and grow your business.